Marketing + Technology = Engagement.
Old News Worth Revisiting 
This story reminds me of how important it is for the FI industry to start building dialog with consumers as a means to restore trust. I like the SunTrust ads and think they resonate well in this market. They position the bank as more of an advocate rather than a financial super market. Helping people live well, within their means is a good message. It is also a lofty promise. One they may be hard to operationalize and fulfill.
It will be interesting to see if SunTrust changes how they actually engage their customers in a meaningful way that supports their new brand position.
AMERICANS SUPPORT STRICTER FINANCIAL REGS
A poll published in the Washington Post on Monday suggests that two-thirds of Americans support stricter financial regulations. I am all for curbing some of the excess of Wall Street, but worry what impacts the limitations may have on the retail banking industry.
DEMOGRAPHIC REALITIES CHANGE THINKING
Timely article features two Geezeo clients.
