Marketing + Technology = Engagement.
It is not always necessary to keep all four wheels on the ground. Do what is needed to break the commodity trap.
Great example of how Morton’s demonstrates value. Via @jrwlay Sometime you just need to brag.
Old News Worth Revisiting 
This story reminds me of how important it is for the FI industry to start building dialog with consumers as a means to restore trust. I like the SunTrust ads and think they resonate well in this market. They position the bank as more of an advocate rather than a financial super market. Helping people live well, within their means is a good message. It is also a lofty promise. One they may be hard to operationalize and fulfill.
It will be interesting to see if SunTrust changes how they actually engage their customers in a meaningful way that supports their new brand position.
