Marketing + Technology = Engagement.
Market Disruption Is All Around Us.
The question is not if market disruption is coming. It is. In fact, it is here today. The real question is who will lead the charge and end up on top? Will retail bankers be able to innovate and keep consumers on their terms? Will smaller non-bank players find a way to fill the customer experience gap and create new relationships and marketshare? Some financial marketers and technologists will embrace rather than fight the trends and control part of the retail banking value chain. They are the one’s that today realize that banking is a commodity and that a little engagement and relevant interaction can go a long way to break the commodity trap. These same people realize that they can capture data and use it to increase consumer relevance.
