February 2012
4 posts
1 tag
1 tag
Dear Ad Agency: 91% of your clients think you're a...
Per the CMO Council, only 9% of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age.
From the CMO Council’s press release:
“There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic...